The reality is, LTVPress is a no-budget operation that can't afford to advertise anywhere. What money does come in from our publications is funneled directly into new publications, of which there will be some awesome good-cause type books coming up.
In the meantime, we still need some press for Subway Madness to bring in that cash. Word of mouth will surely tell over time that this is a fucking awesome book that doesn't need big play and high amazon rankings. But to get that word of mouth out there, we need some press - though we know no one on this planet is going to give us that press for free.
So we've come up with these awesome ads to go with the book. Hopefully others will pick up and run these free, or just post them in their blogs - not so much as advertising but as hilarious free content. I mean really, the captions wrote themselves (and in some cases are direct quotes from those photographed).
Fuck no, we didn't ask anyone in these ads if we can have their permission to do this. If they cry about it we'll send them a free copy and a box of kleenex - before using the entire affair in another blog post to - you guessed it - get more publicity for the book.
All of that said - check these out - and fuck yes they're funny enough to be worth clicking through!